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Audience Development toolkit

Audience Development toolkit

'Audience Development comes naturally to most arts organisations but they all do it differently. That’s because it’s not a to-do list of projects and schemes but a way of thinking about what you do that puts audiences at the centre.'  Heather Maitland
Aerowaves and audience development expert Heather Maitland have compiled an Audience Development toolkit to give practical guidance to dance organisations, using international research and case studies from Aerowaves partners. From audience research plans to evaluation, this toolkit will help you articulate what you do and why you do it by giving you everything you need to draft a long-term vision on how to engage new audiences, sometimes with limited time and money. 
You can download the toolkit on this page in print and online versions for free.

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Find dance performances by Aerowaves Twenty artists

Muyte Maker

Muyte Maker / Flora Détraz

Freiburg, Germany


BSTRD / Katerina Andreou - Bark

Bordeaux, France